Crafty Clicks to rebrand as Fetchify and offer exciting new products

London | 8 July 2020 - Crafty Clicks has spent over 10 years capturing and verifying accurate data, improving their clients’ services, and making life easier for their customers. Today, the team is excited to announce its official rebranding as Fetchify and to launch enhancements to the current suite of products, as well as some exciting new capabilities. Designed for SMEs and multinationals alike, two of the new products will be offered free of charge to support their clients in making the transition as the Pandemic lockdown eases in many parts of the world.

The Fetchify rebrand reflects the evolution of Crafty Clicks to the full-service data validation provider it is today, as well as representing the values and culture that is important to its team. The new brand highlights positive growth across the Company’s customer base, product range and dedicated team since it was acquired by the ClearCourse group in 2019.  

The Covid-19 lockdown has been a challenging and unpredictable period for all businesses. To support the ‘Back to Work’ phase, as government restrictions ease to boost productivity, Fetchify is offering all customers free usage of its exciting products, Phone and Bank validation, for the remainder of 2020. These products add even more reliability to customers’ data, meaning fewer complaints, better deliverability, and less chance of fraud.

We felt it made sense to have a brand that expresses our key proposition; to be friendly, accessible experts that help fetch and verify accurate customer data - with a smile. Russell JonesManaging Director, Fetchify

Fetchify’s mission remains unchanged; to provide the fastest, most accurate data validation solutions that are easily integrated into its clients’ platforms. Its products are currently used by over 8,000 of its Blue Chip, SME & partner clients across the UK and internationally, including The Royal Bank of Scotland, Moonpig, B&Q, and The Royal Academy of The Arts.  In the UK, 94% of businesses cite customer data errors as having a major negative impact on performance, leading to failed payments and deliveries, ultimately impacting the customer’s loyalty. Fetchify’s new products are all designed to enhance the user experience, reducing the effort to input key data, and reduce hidden costs associated with poor quality data.

Russell Jones, Managing Director at Fetchify, commented: “We’re excited to finally reveal our new brand to the world, we certainly had a lot of fun creating our new identity, borne out of our office’s shared love for dogs. We felt it made sense to have a brand that expresses our key proposition; to be friendly, accessible experts that help fetch and verify accurate customer data - with a smile. As leaders in our field, we are proud to be able to continue to innovate with products that reduce cost, enhance customer experience and make things simple for all stakeholders involved in the process.”